Wool, quality labels September 18, 2020 – Posted in: Natural fibers, Wool

The different wool quality labels.

In recent years, a lot of effort has been made by the industry to employ lables, this effort driven by an industry desire to be “transparent.” , this effort driven by an industry desire to be “transparent.” Here is a list of the different labels in the textile world, let’s take a quick tour of the main actors of this change.


The Woolmark label

This is pure virgin wool, with a label owned by Australian Wool Innovation Ltd, and mainly concerning Australian wool which is the purest wool in existence, obtained from the shearing of healthy, living animals.
The Woolmark Blend label(majority blends): contains 50 to 99% virgin wool.
The Wool Blend label(minority blends): contains 30 to 40% virgin wool.

The “virgin wool” label

Virgin wool comes from young lambs, and is a particularly soft and high quality fiber. This label corresponds to a product to which a maximum of 7% other fibers have been added which drops to 0.3% for the“pure new wool” label.

The“100% wool” or “pure wool” label

This refers to a lower quality wool recovered from the fleece of slaughtered animals or from recycled fabrics.


The Global Organic Textile Standard (GOTS) label

The benchmark in terms of organic textiles. Since 2008, this aims to systematize textile labels and standards. It is the most complete textile eco-label for cotton, wool, silk, and hemp.
This label guarantees:

  • The biological origin of the animal and plant fibers used;
  • Respect for the work standards of the International Labor Organization;
  • The ban on the use of toxic products, carcinogens, heavy metals or GMO fibers.

GOTS certified products must contain:

  • 75% to 90% fibers from organic farming
  • Maximum 10% synthetic or artificial fibers

The STANDARD 100 health label by OEKO-TEX®

It provides assurances to the consumer about textile quality.

Introduced in 1992 in Germany by the International Association for Research and Testing of Ecological Textiles, the OEKO-TEX label aims to guarantee the absence of toxic products such as:

  • Heavy metals,
  • Allergen or azoiec dyes (carcinogen
  • Phthalates and benzene

The ecological rules and criteria are very specific and are verified by an independent Swiss regulatory institution.

Other quality labels

Other labels exist, and we will talk about them in a future article …

Our opinion:

For your information,

On the one hand, the fashion industry is a huge commercial machine that needs to find legitimacy to maintain a positive image through the use of labels. However, the more a company communicates about its ethics and practices, the less it has to invest in its products. For example, an advertising campaign is expensive, costing upwards of half a million euros at least, and that money will then not be invested in raw materials or in clothing. Companies often have to make choices and end by favor form over substance!

The legal use of a label is expensive for a small business and therefore only relatively large businesses will be able to fund that usage.

For 30 years, we have strived to guarantee the quality of our textiles Most of our textiles and knits are certified, and we will try to be as specific about their origins and content as possible in the Eshop.

Return to the E-shop here

The Juliette Ozouf team.

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