Why choose wool ? September 18, 2020 – Posted in: Natural fibers, Wool

The Properties of Wool

Considered a luxury fiber, wool is a material of animal origin made up of keratin fibers.
Here are some characteristics of this natural wonder.


Wool breaks down naturally in the soil over a few years, slowly releasing its nutrients into the soil.


Sheep produce new fleece each year, making wool a completely sustainable and renewable fiber.

100% natural

Wool is 100% natural and produced all year round by animals living on a simple mixture of water, air, sun (sometimes), and grass.

Naturally breathable

One of the most breathable fibers, wool is capable of absorbing moisture in large quantities and letting it evaporate.


Unlike synthetic materials, wool is an active natural fiber that reacts to changes in body temperature. Wool is highly moist,ure absorbent, ideal for active wear, for example as it traps up to 80% air in its own volume. In fact, thanks to the honeycomb structure of its microscopic fibers which create small air pockets, it is an excellent insulator. This allows you to stay warm when the weather is cold and keep cool when it is hot.


The presence of natural keratin oils in the fiber provides resistance to water, which is wonderful for rainy and snowy winters.


Unlike synthetic materials, wool can absorb moisture to help wick away perspiration. Wool even absorbs the odor molecules in sweat and wicks them away when the garment is washed.

Naturally elastic

Its natural elasticity allows woolen garments to stretch and then regain their original shape.


Merino wool fibers have a natural protective layer that prevents stains. And because merino wool generally doesn’t create static electricity, it accumulates less dust.

Wool is the most reused and recycled fiber

Wool is one of the most sought-after recycled textiles as it can be transformed into new sustainable products, such as clothing, mattresses and upholstery.


The inherent chemical structure of wool makes it naturally non-flammable, which is why this natural fiber is widely favored in public spaces. It never melts and does not stick to the skin like many synthetic materials.

Sun protection

Compared to other fibers, wool offers excellent protection against the sun’s rays. Being a natural fiber that has evolved over millions of years to protect sheep from the elements, it absorbs UV rays to protect from the sun. It is thus an excellent choice for many outdoor activities.


Wool is one of the weakest generators of static electricity, and studies have shown that our heart rate is more regular when in contact with wool than when in contact with synthetic fibers. (Hohenstein Research Institute, 1984)


Due to its molecular structure, wool has the ability to neutralize harmful substances such as formaldehyde. Like some plants, wool helps purify the air. (Study by Gabrielle Wortmann from DWI, 1999)

Subtle colors

It is very easily impregnated with dye, which allows a rich variation of colors which do not fade with washing.

Our opinion

We want to promote the natural cycle of life, of nature! This is why we favor wool over synthetic fibers. Soon, we will prepare an article on synthetic materials, microfibers etc … Should you want to suggest themes or subjects for our next articles, we welcome your suggestions. Click hereto send us your ideas..

The Juliette Ozouf team.

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